Copywriting in English
for non-native speakers:
tailored virtual courses

If you write copy for an international audience, our tailored course – 'Copywriting in English for non-native speakers' – has to be a serious option.

Many of the people we train are non-native English speakers who have a good command of the language, but may lack experience in copywriting.

Some may also need guidance on how to write for audiences who don't have English as their first language.

European-wide training
Our tutor is a highly experienced native British copywriter who has trained hundreds of non-native speakers in copywriting in English.

His courses, which he delivers across Britain and the rest of the EU, have been attended by people from more than 25 different European countries. The vast majority of those attending have English as a second language.

In the past 10 years he has run copywriting courses in Austria, Belgium, Germany, Hungary, Italy, Luxembourg, the Netherlands and Spain.

However, since 2020 most of his courses have been run virtually.

Tailored training
All courses are fully tailored to our clients’ needs.

Before preparing each session our trainer will consult those attending. This helps him to understand:

  • their level of experience
  • the kinds of copy they write
  • the copywriting issues they face as a non-native speaker of English.

Get a professional critique of your writing
Our trainer also encourages those attending to bring along examples of copy they have written, for constructive review. This can either be published material or draft copy that has yet to be published.

If appropriate, he will also speak to a line manager of those attending to get an overview of their needs.

In this way he ensures that training time is used efficiently and every session is closely targeted to local requirements.

Copywriting tasks
Guidance can be provided on a range of copywriting tasks. These can include one or more of the following:

  • press releases
  • articles and newsletters
  • web, intranet or blog content
  • mailshots
  • advertising copy
  • brochures and leaflets
  • customer letters
  • case studies
  • speeches.

What you learn
Among other things, you will learn how to:

  • plan each copywriting task
  • adjust your copy to match the needs of different audiences
  • write in a clear and concise style
  • ensure your words have credibility and authority
  • connect with your readers and hold their attention
  • write compelling headlines, taglines and opening paragraphs
  • create persuasive calls to action.

You'll also be given essential tools to help you:

  • deal with writer’s block
  • ensure your text flows smoothly
  • avoid classic copywriting mistakes
  • structure your messages for maximum impact
  • optimise your web content for the search engines
  • produce a stream of creative ideas quickly and easily
  • find the right words and phrases to express each idea.

Other benefits of 'Copywriting in English for non-native speakers'
By attending this course you’ll learn how to write and edit copy at greater speed and with increased confidence.

You'll leave the session with a copywriting toolkit that takes you smoothly through the whole process. That's from first idea through to professionally written finished content.

In addition, you'll be shown powerful techniques used by professional copywriters to connect with readers, and - where appropriate – transform those readers into valued customers.

Who should attend
Our ‘Copywriting in English for non-native speakers’ course is suitable for groups of two to six people. It's also available as a one-to-one master class.

We especially recommend it if:

  • you have only recently started copywriting and would like a comprehensive overview of the topic
  • you have to write a lot of copy but you’ve never been formally trained as a copywriter
  • you have a major copywriting task coming up and you want to tighten up your writing skills before you start
  • you take a little too long to write your copy and could do with practical tips on how to speed up
  • you write for the web and want to be a more effective SEO copywriter
  • you are a translator or someone who has a good command of the English language and would like to become more involved in copywriting.

Our prices
We are currently running this course as two virtual half-day workshops. Prices are:

Number of people Total cost Cost per person
1 to 3 £720 £240 to £720
4 £800 £200
5 £870 £174
6 £930 £155

Other writing courses to consider

As a non-native speaker of English, you may be interested in two further business writing courses we run. These courses are currently being run virtually.

To find out more take a look at:

Our trainer has run courses for people based in more than 20 cities across the EU. In so doing he has helped to train a wide range of professionals from every sector of the economy.

This includes a whole variety of communicators working in local, national and international government as well as for small, medium and large businesses. People employed by some of the world's largest companies have attended his courses.

The European Commission
Among other things, he has run numerous courses for the European Commission and its many agencies.

If you're hoping to enhance your copywriting abilities or those of your team, call us today and we’ll talk you through your options.

Contact details
For more on ‘Copywriting in English for non-native speakers’ or to book a course, call: +44 20 8669 8730.

Or email: bruce@strawberrytraining.co.uk

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