How do you convey information to people as diverse as EU citizens?
Our workshop,
‘Communicating with EU citizens,’ is packed with practical tips to help you connect
with this challenging audience.
It’s designed mainly for non-native English speakers who have to communicate in English to people in the European Union, and possibly beyond. However, native speakers will also benefit from the training.
Writing for international audiences
If your job
involves using English to communicate with people across several countries, this course could be exactly what you need.
Our tutor
is a native British journalist and copywriter, who has written for audiences around
the world.
He is highly experienced in teaching non-native English speakers how to write for
external communications. In the past few years he has delivered his writing
workshops to hundreds of people, in more than 20 cities and across 11 European
countries.
Capture your readers’ attention
Whether you
are writing to motivate and inspire, to persuade and sell or simply to inform
and educate, this workshop will make a difference.
In two highly instructive days our tutor will show you how to:
A key aim is to provide tools and techniques that will help you to make the EU and its activities more understandable to ordinary citizens.
From emails to speeches
Many of the
people attending these workshops already write English to a high standard.
However, they may lack experience in particular types of copywriting.
Our tutor will show you how to convey important messages effectively, using a variety of communication tools.
In particular, he can offer expert guidance on how to write:
Among other things, you'll be shown how to adapt your writing for both the printed page and electronic media.
Tailored training
A major
feature of ‘Communicating with EU citizens’ is that it is closely
tailored to your needs. Before the training, our tutor will speak to
everyone attending.
He’ll ask about your level of experience as a writer. He’ll also want to know about the kinds of messages you have to convey, the communication channels you use and the audiences you are targeting.
Using this information he will then create a workshop that focuses on the issues of most relevance to you and your colleagues.
Professional appraisal of your work
During the
workshop, you will also receive a professional appraisal of your writing. Send our
tutor some examples of your work and he will give you a detailed and constructive critique.
He will indicate those aspects of your writing that are working well, while highlighting areas where some changes may be necessary.
You can offer him examples of either:
What you gain
Our two-day workshop introduces you to a series of tried and tested ideas used by
professional copywriters. These ideas will ensure your copy is sharper and more compelling, and that it is produced more efficiently.
Specifically, our tutor will give you:
Communicating with younger citizens
If you need to communicate with a younger audience - children, teenagers or young adults - our tutor can also offer plenty of practical advice. This includes some important dos and don'ts.
Writing for younger EU citizens requires particular care and attention. Drawing on his personal experience of writing for the 11 to 24 age group, our tutor can offer clear guidance on what has to be done.
Who should attend
Our ‘Communicating
with EU citizens’ course is designed for two to six people, though we can also train larger
groups. A one-to-one masterclass is available, as well.
You can benefit from this course if:
Our prices
We can run this for you at our South London
training centre or at your offices, anywhere in the UK
or EU.
Our rates for a two-day workshop are:
| Number of people | Total cost | Cost per person |
| 1 to 3 | £2,340 | £780 to £2,340 |
| 4 | £2,560 | £640 |
| 5 | £2,950 | £590 |
| 6 | £3,120 | £520 |
All prices exclude VAT.
Please note, if we run our 'Communicating with EU citizens' workshop at your offices, an additional fee may be charged for our tutor's travel and, if necessary, hotel accommodation. Every effort will be made to keep these costs to a minimum.
For prices for larger groups, please call the number at the foot of this page.
Other courses for non-native speakers
In addition
to our ‘Communicating with EU citizens’ workshop we offer two other business writing
courses for those who have English as a second language.
For more information, please take a look at:
Where we train
As a training organisation based in the UK
in the London Borough of Sutton, we can run our copywriting courses:
And finally . . .
At the end of the training session we will give you an official course
certificate to confirm you have attended.
We will also let you have the trainer’s phone number and email address. This is a free service we offer. It allows you to contact the trainer, after the course, if you have any follow-up questions about what you have learned.
Contact details
For more about ‘Communicating with EU citizens’ or to book a
course, please call: +44 20 8669 8730.
Or email: bruce@strawberrytraining.co.uk
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